In April, 2009, Brunner, in partnership with Rolling Stone Magazine and RealNetworks, designed and launched ZippoEncore, a microsite that celebrates Zippo Pocket Lighter’s longstanding connection with rock music. ZippoEncore lives within Rolling Stone’s main site, and features downloadable original, exclusive music, and the chance to win a Harley-Davidson Sportster Iron 883.
The first band to be highlighted is Shinedown. Users can download exclusive tracks, access a band photo gallery, interviews, band member playlists and blogs, wallpapers, Windows skins, and a message board. A second rising indie act will be introduced on the site in the Summer of 2009.
To enhance the experience of the site, users can create a unique rock-and-roll avatar that follows them through the different sections, dances on command, and can be shared or used as a profile pic. Throughout the site users also are presented the opportunity to browse and buy a variety of rock themed Zippo lighters in the Zippo store.
Launch ProjectView all Zippo work.