News

Eaton's Vehicle Group Names Brunner as Agency of Record

Pittsburgh, PA - March 8, 2010

Full-Service Agency Hired to Market Global Company’s Vehicle Group

Independent, full-service advertising agency Brunner announced today it has been named agency of record for Eaton Corporation’s Vehicle Group. The agency won the account following a six-month competitive review.

The Vehicle Group includes Eaton’s Automotive and Truck businesses. The group’s products and technologies include transmissions and clutches for passenger and commercial vehicles, automotive components including superchargers, valvetrain systems and differentials, and hybrid power systems for commercial vehicles. Brunner has been agency of record for Eaton’s Golf Pride brand since 2003.

"With our global growth strategies and our customer focused technologies, we view Brunner as an ideal marketing collaborator," said Don Alles, manager, Global Communications for Eaton’s Vehicle Group. "Working with Brunner, Eaton will be able to get the most out of its global branding and integrated marketing communication efforts."

"Eaton Corporation is a dynamic company that is growing globally," said Brunner President Scott Morgan. "They are an innovator, particularly in eco-friendly hybrid power technologies for commercial vehicles and we are excited about helping Eaton achieve its global growth strategies."

About Eaton

Eaton’s Vehicle Group is a global technology leader that supplies the light, medium, heavy duty and off-highway vehicle industries with innovative solutions and systems that help its customers to create vehicles that run cleaner, more efficiently and overall perform better. Eaton’s Vehicle Group has operations on five continents that are organized to provide its customers with localized manufacturing and engineering services and support.

Brunner is a $200 million independent advertising agency with 200 employees and offices in Pittsburgh, Atlanta, and Washington, D.C. The agency provides a broad range of services in research and planning, branding, advertising, digital marketing, direct/one-to-one marketing, public relations, promotion, and design services to clients, such as Cub Cadet, CONSOL Energy, The Dow Chemical Company, GlaxoSmithKline, GNC, Philips Respironics, and Zippo. In addition to being a Top 100 U.S. ad agency, Brunner ranks among the Top 75 digital marketing firms in the country.