News

David Lied Hired To Launch Brunner's Consumer Promotional Services Group

Pittsburgh, PA - October 28, 2009

Lied Brings 20 Years of Retail Experience to Expand Agency’s Expertise

Independent, full-service advertising agency Brunner (www.brunnerworks.com) announced today the appointment of David Lied to Vice President, Director of Consumer Promotional Services. In this new position, Lied is set to launch Brunner’s consumer promotional services group, a new initiative designed to expand the agency’s offerings in digital, creative package design and innovative Shopper Marketing strategies for existing and new clients.

“With media fragmentation on the rise and the other challenges to reaching today’s busy consumer mounting every day, marketers must maximize the impact of their messaging at every touchpoint,” said Michael Brunner, CEO of Brunner. “We are energized to have David at the helm driving the development of promotional strategies and implementing programs at the point-of-sale that produce smarter, faster results for our clients.”

The consumer promotional services group will bring added depth to the agency by dedicating new resources to the development of programs that engage consumers with brands right up to the second purchases are made. Lied’s deep roots in retail will help successfully guide the Brunner team and clients into new, innovative strategies that drive traffic and increase sales at the point-of-purchase.

“I’m privileged to join a company with such an established reputation for quality work and cutting-edge thinking,” said Lied. “I’m looking forward to helping Brunner clients capitalize on the agency’s vast internal resources to stimulate sales through innovative promotional strategies.”

Prior to joining Brunner, Lied spent 20 years at Acosta Sales, a leading sales, marketing and service company. His last eight years were spent as Founder and President of MatchPoint Marketing, one of Acosta’s various subsidiaries. He has a diverse portfolio of experience with such leading brands as Heinz, New World Pasta, and Weight Watchers, among others.

Brunner is a $200 million independent advertising agency with 200 employees and offices in Pittsburgh, Atlanta, and Washington, D.C. The agency provides a broad range of services in research and planning, branding, advertising, digital marketing, direct/one-to-one marketing, public relations, promotion, and design services to clients, such as Cub Cadet, CONSOL Energy, The Dow Chemical Company, GlaxoSmithKline, GNC, Philips Respironics, and Zippo. In addition to being a Top 100 U.S. ad agency, Brunner ranks among the Top 75 digital marketing firms in the country.