Posted May 11, 2011
Brunner Names Rose Lied Senior Vice President Group Strategy Director
Brunner chief strategy officer, Louis Sawyer, announced the
promotion of Rose Lied to senior vice president, group strategy
director. In her new role, she will be responsible for various
consumer packaged goods, retail, restaurants, and healthcare
accounts between Brunner's Pittsburgh and Atlanta offices. Lied,
who joined Brunner in 2000, previously served as the agency's vice
president, group strategy director.
"Rose's knowledge and experience in the food and consumer
packaged goods categories, among others, is a key asset for
Brunner," said Sawyer. "Not only has she spearheaded the tremendous
success of our strategy discipline, but she has contributed
significantly to the general success of the agency. Rose has earned
a title that better reflects her role in the agency." Prior to
Lied's promotion, she was responsible for identifying and analyzing
insights for new product development, product positioning,
branding, and marketing communications plan development for a
variety of high-profile packaged goods and retail clients that
include Knouse Foods, Bob Evans Farms, Inc., LaRosa's Pizzeria,
Zippo, CONSOL Energy, and Rockford Health System.
Prior to joining Brunner, Lied began her career on the client
side working as a brand manager for Bounce Fabric Softener and Top
Job Cleaner at Procter & Gamble and a category manager in the
Refrigerated Products Division at Kraft Foods. Lied is credited
with reversing a 13-year sales decline for Top Job Cleaner and
reversing multi-year declines on two key Kraft brands for Velveeta
and Cheez Whiz. She also held strategy positions at Ketchum.
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About Brunner
Brunner is a $220 million independent advertising agency with
more than 220 employees in offices in Pittsburgh, Atlanta, and
Washington, D.C. The agency provides a broad range of services,
including brand strategy, research and planning, advertising,
digital, one-to-one, public relations, social media, mobile
marketing, and shopper marketing, to clients such as Bob Evans
Restaurants and Food Products, the Cub Cadet brand of outdoor power
equipment, CONSOL Energy, Eaton Vehicle Group, multiple
GlaxoSmithKline brands, GNC, Heinz, Huffy, Knouse Foods, Philips
Healthcare, and PPG Industries. In addition to being ranked among
the Top 75 U.S. ad agencies, Brunner is also recognized as one
of the top digital marketing firms in the country.