Posted November 9, 2012
Brunner Named Agency of Record for Great Southern Wood
Atlanta – November 9, 2012 – Independent, full-service advertising agency, Brunner, today announced it has been named agency of record for Abbeville, AL-based Great Southern Wood Preserving, best known for its distribution of the YellaWood® brand of pressure treated wood products. The agency won the account following a competitive review process that began earlier this year.
“Brunner demonstrated a strong understanding of our category, the diverse segments of our target audience, and our distribution channel,” said James Riley, Great Southern Wood’s chief marketing officer. “But just as important to us was the cultural compatibility we found with Brunner. We are growing at an incredibly rapid rate right now. We needed an agency that was going to approach our business as a true partner and make collaboration seamless.”
In early 2012, Great Southern Wood expanded its distribution coverage from 18 southern and Midwestern states to 27 states and the District of Columbia. The company’s footprint now spans from the Florida Keys to Texas all the way into the Great Lakes region and northeastern U.S.
Brunner will be responsible for all facets of Great Southern Wood’s advertising, including brand strategy, research, creative, media planning and buying, digital and channel marketing.
“It’s a very exciting time for Great Southern Wood, and we are very proud to have the opportunity to represent them,” said Michael Brunner, CEO of Brunner. “They are just the type of client every agency wants to have on its roster—a client recognized as an innovator in their category with a history of strong growth.”
About Great Southern Wood Preserving, Incorporated
Great Southern Wood Preserving, Incorporated is a wholly owned subsidiary of Great Southern Wood Holdings, Inc. The company is headquartered in Abbeville, AL. It and its subsidiaries have plants located in Mobile, AL; Muscle Shoals, AL; Brookhaven, MS; Glenwood, AK; Mt. Pleasant, TX; Columbus, TX; Buckner, MO; Conyers, GA; Jesup, GA; Mansura, LA; Bushnell, FL; Rocky Mount, VA; Hagerstown, MD; and Fombell, PA. For information about Great Southern Wood, please call 334-585-2291 or visit the website at www.yellawood.com.
Brunner (www.brunnerworks.com) is a $220 million independent advertising agency with more than 200 employees in offices in Pittsburgh and Atlanta. The agency provides a broad range of services, including brand strategy, research and planning, advertising, digital, public relations, direct and social media, as well as high-volume, quick turnaround print, digital and video production services through B*WORKS. Additionally, Brunner operates BHiveLab (www.bhivelab.com), a fully functioning innovation lab dedicated to finding creative ways to use technology and emerging media to engage the on-the-go consumer. The agency’s three units serve a wide variety of leading consumer and business-to-business brands, such as Bob Evans, the Cub Cadet brand of outdoor power equipment, CONSOL Energy, Eaton Vehicle Group, multiple GlaxoSmithKline brands, GNC, Heinz, Huffy, Philips Healthcare, PPG Industries and YellaWood pressure treated lumber.