Brunner CEO Michael Brunner announced that his agency has assumed the clients and
staff of Washington, D.C.-based marketing services firm AXIS after the firm’s founder
and CEO, Karen Work, decided to relocate to Arizona. Founded in 1991, AXIS amassed
an impressive client roster through the years, including leading brands, such as
Time Warner Cable Business Class, NASDAQ, Sodexo, Kaiser Permanente, Intelsat General
and Unisys. read more >
02.01.10
Every time you look up (from your mobile device), another new way to reach consumers
and a new digital mechanism to drive brand messages seems to emerge. But with more
than 307 million people in the U.S., and nearly 74 percent of them using the internet,
how are we supposed to find success using the Pareto principle and target the 20
percent of consumers who drive 80 percent of the revenue?
read more >
By Scott Morgan | 11.16.09
Independent, full-service advertising agency Brunner announced today it has been
named agency of record for Bob Evans Restaurants and Food Products (www.bobevans.com).
The agency won the multimillion-dollar account following a competitive review. The
partnership is effective immediately. read more >
11.04.09
Independent, full-service advertising agency Brunner announced today the appointment
of Ron Jesiolowski to Director of Marketing Services. In this new position, Jesiolowski
will build out Brunner’s existing package design program by integrating the agency’s
existing arsenal of marketing disciplines to deliver more efficient and strategically
aligned marketing communications programs. read more >
10.28.09
Independent, full-service advertising agency Brunner announced today the appointment
of David Lied to Vice President, Director of Consumer Promotional Services. In this
new position, Lied is set to launch Brunner’s consumer promotional services group,
a new initiative designed to expand the agency’s offerings in digital, creative
package design and innovative Shopper Marketing strategies for existing and new
clients. read more >
10.28.09
There's an age-old saying that half the money a brand spends on advertising is wasted.
The trouble is nobody knows which half. And while that sentiment may still hold
water, it misses the mark somewhat these days. Brands still worry about the "fat"
in their media buy, but it's the financial incentives in their agency compensation
model that should keep the executives in the C-suite up at night.
read more >
By Michael Esterin | 10.15.09