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Business as usual is simply no longer an option. Welcome to an agency committed to working smarter to get faster results for our clients.
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December 13, 2011
My Digital Resolution for 2012
This is the time of year when many of us reflect on the past 12 months. What did we accomplish? Where did we fall short? What should our priorities be in the coming year? For those of us in the agency world we often look at the past year under a few different lenses. We’ve [...]
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November 1, 2011
Can Games Fix American Healthcare?
President Obama’s latest proposal to fix healthcare demands that every American carries health insurance. The legislation is controversial. It will soon be heard by the U.S. Supreme Court, debated by talking heads, and contested on couches and in coffee shops across the land as the 2012 election unfolds.
But as experts in Washington determine the fate [...]
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September 26, 2011
Stuck Inside of Mobile (Advertising) With the Memphis Blues Again
Imagine having Bob Dylan as your brand’s spokesman. For cents on the dollar.
Display advertising on the mobile web–or in-app mobile advertising–provides some of the richest opportunities for marketers to connect with consumers.
Here’s a mobile ad that converted me recently. And here’s why it worked:
1. Personalized to me based on a recent mobile search
2. Location-aware [...]
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